A passionate and curious UX practitioner, understanding modern trends learning new technologies and contributing my bit with design-driven innovations.
“Design for me is not just about applying colors or beautification. It’s about getting into the core, feeling one with the product, unifying all parties around a very clear approach, driving value to the product, and creating a delightful experience ”
I seldom consider myself a ‘Generalist’, specialized in scalable design and design thinking strategist with in-depth knowledge in education, travel, and healthcare sectors.
I live and work in Switzerland in a multicultural environment and engage with partners and stakeholders across the globe.
Over the years I’ve been able to build an Immense experience in designing UX strategy, running design audits, design thinking workshops, setting up enterprise-grade design systems, formative and summative user testing methods, and big data analytics.